The phrase denotes a specific promotional period offered by Sky Zone, an indoor trampoline park franchise, during the annual Black Friday sales event. This typically involves discounted rates on jump time, memberships, or other park-related activities, offered for a limited time around the Friday following Thanksgiving.
The significance of these promotional events lies in their ability to attract a high volume of customers during a traditionally busy shopping period. These discounts provide financial benefits to consumers seeking affordable entertainment options and can drive significant revenue for the Sky Zone franchise by increasing park attendance and membership sign-ups. Historically, such events mark a key opportunity for retailers and service providers to capitalize on consumer spending habits associated with holiday shopping.