The phenomenon refers to the practice of serving and enjoying alcoholic beverages, particularly fermented grape juice, during air travel. This encompasses the availability of such drinks on commercial flights, private jets, and potentially even lighter-than-air transport. An example would be the offering of a complimentary glass of Chardonnay to business class passengers during an international flight.
The presence of this amenity is often viewed as a symbol of luxury, relaxation, and enhanced travel experience, particularly in premium classes. Historically, its provision has been a marketing tool for airlines, distinguishing their service and attracting discerning clientele. It can contribute to passenger comfort and reduce anxiety associated with flying, while also representing a significant revenue stream for the aviation industry through in-flight sales.