A sequence of alphanumeric characters offers potential discounts or special offers when purchasing apparel from a particular online retailer specializing in dresses and related attire. These codes, typically entered during the checkout process, adjust the final price, incentivizing sales and customer acquisition.
The practice of using these digital coupons allows consumers to access reduced pricing, contributing to overall savings. For retailers, they serve as a marketing tool to attract new customers, reward loyal buyers, and stimulate sales during specific periods or promotional campaigns. Historically, such discounts were delivered through printed media, but digital distribution has expanded their reach and accessibility.