A string of alphanumeric characters or a phrase offered by a retailer, in this case Sand & Sky, allows customers to reduce the purchase price of goods or services. These incentives provide an opportunity to acquire products at a cost lower than the standard retail price, often for a limited time or under specific conditions. An example would be “WELCOME15” offering 15% off the first order.
The use of these codes benefits both consumers and the company offering them. Customers gain access to discounted products, encouraging purchases they might not otherwise make. The company, in turn, can stimulate sales, attract new customers, and track the effectiveness of marketing campaigns. Historically, such mechanisms have evolved from paper coupons to digital formats, becoming a prominent tool in e-commerce for driving revenue and enhancing customer engagement.
