A string of characters that, when entered during the checkout process, reduces the purchase price of nail products from a specific brand is an example of promotional incentive. These incentives can come in various forms, such as a percentage discount, a fixed dollar amount off, or free shipping. A typical example might be “SAVE15” to receive 15% off your total order.
Such promotions offer several benefits, including increased customer acquisition, higher sales volume, and improved customer loyalty. Retailers use these codes as a strategic marketing tool. Their usage reflects the broader historical trend of leveraging promotional offers to influence consumer behavior and drive sales, a practice that has evolved with the rise of e-commerce.