The seasonal fairground attraction hosted at a large retail complex in Phoenix, Arizona, provides temporary amusement rides, games of skill, and associated food vendors. These events typically occur in the parking areas surrounding the Desert Sky Mall, offering entertainment for families and individuals.
Such events generate increased foot traffic for the encompassing retail environment. They provide opportunities for local vendors to reach a broader customer base and contribute to a sense of community through shared experiences. Historically, these carnivals have been a staple of American leisure, evolving from traveling shows to more permanent or semi-permanent installations at various venues.